Today, Piryx is happy to announce the addition of Jason Hreha to its management team. A graduate of Stanford University, Jason is an expert in Behavior Design, an emerging applied psychology discipline that helps companies design products and services that more effectively meet human needs.

Jason has worked extensively with B.J, Fogg, the world renowned Stanford professor who pioneered the field of Persuasive Technology. Together, Jason and Professor Fogg developed a project designed to help health insurance companies encourage positive health habits and wellness among their customers. The project was presented by Humana at the 2010 World Economic Forum in Davos, Switzerland.

In 2010, Jason also presented his work with Professor Fogg and conducted a workshop on Persuasive Technology at the Design for Persuasion international conference in Ghent, Belgium. In addition, he also presented a major paper on their work at the Fifth International Conference on Persuasive Technology in Copenhagen, Denmark. As a User Experience (UX) Advisor for 500 Startups, Dave McClure’s new Super Angel fund, Jason has also helped a number of startups in the San Francisco Bay Area.

When not performing behavior analyses of websites and services, Jason is an accomplished artist and has been honored with a Marie Walsh Sharpe Portfolio Award. Looking ahead, Jason’s objective is to use his knowledge and experience to help make Piryx the world’s best fundraising platform.

Cheers,
The Piryx Crew