We’re excited to announce that Mike Balducci has joined Piryx as our new Marketing Director. Mike will lead the overall online and off-line marketing initiatives. Commonly referred to as our marketing scientist, Mike’s expertise includes search engine optimization, social media marketing, customer acquisition, conversion, retention, and communication strategies. Prior to Piryx, Mike spent several years consulting and working in full-service marketing agencies working with many clients ranging from start-ups to Fortune 500 companies.

Originally from Rochester, New York, Mike majored in Marketing with concentrations in Communications and Fine Arts at Niagara University, while also being a recruited, full-time member of their Division 1 Men’s Soccer team. Outside of work, Mike volunteers with several non-profits, travels with family and friends, and frequents trips to wine country in Napa and Sonoma counties. He also frequently attends many music shows and festivals around San Francisco and California.

Welcome to the team Mike!

Cheers,
The Piryx Crew